Social Media Marketing
To succeed in social media marketing, you need to create a good strategy like any other digital marketing service.
Social media marketing is the use of social platforms such as Instagram, Facebook, Tick Tock, and Twitter to promote your products and services. Most social media platforms already have embedded analytics and resources which help analyze and optimize your results.
Social media marketing includes other elements of marketing within this service, such as keyword research, SEO marketing, and campaigns. Within social media marketing, you need to identify your goals, research your target audience, engage with the said audience, analyze your analytic journey and optimize your results.
Social media marketing includes a lot of progressive steps, and we can help guide and create these steps with you
- Set relevant and realistic goals
- Determine your target audience
- Understand your determined audience – Age, location, interests, gender
Select valuable networks to you – Not all networks are valuable to each business, or you may consider your business to benefit from certain ones rather than others; this may be trial and error.
Investigate competitors– It is good to know our competition in the market, where they are at, what they are offering and sometimes it can give us a little inspiration too.
Track metrics– Track what is happening with your social media presence, engage and reach out too.
Social media audit– Gathering a social media audit will enable you to test your strengths and weaknesses. What is working and what is not, Which networks are working best, and how your presence matches up to your competitors.
Advantages and benefits
There are huge advantages to social media marketing, with over 81 billion people around the world browsing, posting, and engaging on social media. It is a source not to be missed. Social media marketing can increase your brand awareness to high limits, bring traffic to your platforms, improve your SEO ranking, increase visibility, which also leads to higher conversion rates. It also helps you learn about your audience, gives you instant feedback, and can expand all of the above.
How we can help
We can help to create a successful strategy and work towards the above list and much more. Plan and publish content, listen and engage with your audience, analyze your analytics and optimize your results. We can also work on improving each strategy from the results and work out what is working and what is not working in achieving your set goals. With our social media strategy,we can set you up for greatness and provide you with a plan that will grow your brand awareness online.