Digital public relations, also known as Digital PR, is an online marketing tactic and strategy used by brands worldwide for many advantages.
Digital PR is combining traditional PR with content, social media, and digital strategies. It gives you a chance to talk directly to your target audience, grow your brand online, and can be successful through a well-planned SEO Digital PR Strategy.
Digital PR involves a lot of key features and is a popular go-to marketing strategy. Digital PR works around the below activities
- Publishing articles online
- Networking with Journalists and Editors
- Publishing press releases
- Earning press feature
- Blogger outreach
- Influencer outreach
- Online and offline press and blog events
This is a great example to show the use of Digital PR, offline PR, and graphics all in one.
Pepsi Max brought an unbelievable experience to a bus shelter on new oxford street in London, and it looks incredible.
It was a live stream of exaggerated events played in real time on an exterior face of a billboard on a bus shelter and was recorded to show people’s reactions. This great technology gave off an illusion when looking through the bus shelter window. You can view the video here on
This event will have grabbed people’s attention, got people talking, would have made people get their phones out and record and then sharing the content online, increasing their brand awareness and audience reach.
This is smart PR at its finest, and we aim and strive for only the best.
Advantages and benefits
Digital PR can work wonders for any business. It can boost website traffic, build brand trust, generate leads, increase sales, and ultimately grow your brand on and offline. It can get round from word of mouth, shares, engagement, and good reviews.
PR can also be successful through Influencer marketing. Influencer marketing is where a company will pay Highly represented Influencers to promote their products and increase their brand awareness. There are a lot of influencers you can choose from. We will list a few types of influencers for you
Mega- These are the top influencers who charge the top prices and have millions of followers. We are talking about your Kylie Jenner kinds of influencers.
Macro- Similar to Mega influencers but between 100,00 and million followers, these are usually vloggers and podcasters.
Micro- Between 1,000 to 100,000 followers, but even with fewer followers, these have been seen as the most valuable influencers.
Influencer marketing can be beneficial to your brand as it is building more trust coming from a reputable source, Increasing your brand awareness, reaching your target audience, helps gain credibility, can be cost effective especially compared to other marketing campaigns, and generate sales. Influencer marketing can often be overlooked, but it can drive people to buy from you as influencers are now well respected and looked upon for advice and recommendations. There is unlimited sharing potential to gain, and some content could even go as far as going viral.
We offer unique PR online and offline. We will get the best of the best publications out there for your business and build your brand awareness with High-quality and engaging PR. We offer packages that entail all of the above features and will benefit you as a business, rewarding you with all the advantages named through Digital PR. We can pick which strategies would benefit you most as a business and be the most cost effective for you and your brand.